Social Media AI Hacks for Aesthetics Marketing
Every time our Content team chats with trainees, they’re asked about social media for aesthetics marketing.
It’s a hot topic partly because it’s a free tool for attracting patients. There’s also a somewhat unique aspect UK injectors have to contend with: the Advertising Standards Authority (ASA) guidelines.
The restrictions placed on UK injectors frequently cause confusion regarding how to use Instagram or TikTok to bring in new patients.
We’ve previously provided UK aesthetics marketing advice, explaining the dos and don’ts of botox and filler posts.
Now we’re about to make it even easier for you with some great AI hacks to make your account stand out!
Update 11/2/24: Please note that the Google AI tool, Bard, has now been renamed. It is now known as Gemini.
3 Social media AI hacks for marketing your aesthetics practice
What is an AI hack?
AI stands for ‘artificial intelligence’ whilst ‘hacks’ are essentially shortcuts.
There are a number of free-to-use platforms that use AI to generate whatever you ask it for - research, reports, lists and more. Instructing an AI tool to do something is known as giving it a ‘prompt’ or a ‘command’.
Two of the best and easiest-to-use AI tools are ChatGPT and Gemini (formerly Bard). ChatGPT is perhaps the best known, whilst Bard/Gemini is Google’s version. This has the added benefit of being able to access real-time Google search results to inform its responses.
AI can be controversial due to potential ethical concerns, so we advise doing your own research into this first. We also caution that information provided by AI tools may not be correct. This is why you should always do your own checks, including spell checking as responses tend to be in US English.
We were reluctant to use the phrase ‘AI hacks’ here as it’s frequently associated with clickbait. Often the “hacks” you see advertised are simply common sense. As new aesthetics practitioners wanting to know how to use social media to build your practices, this can be frustrating.
To make sure you get the most out of your content, we have three great true social media AI hacks for you. These involve the use of artificial intelligence tools which, when used correctly, can save you time and provide valuable audience insights.
Let the hacks begin..!
1. Use AI to help you write your post captions
There’s a knack to knowing how to engage viewers on social media. Once you’ve hooked a scroller in with your image or video, the caption needs to reel them in! This text and a clear call to action is what can tip your potential patients into making contact with you.
Common calls to action include:
- Like this post
- Save this post
- Click on the link in my bio.
So firstly, decide what you’re trying to say in your post and what action you want the viewer to take.
Then, open up the AI tool of your choice. If you use a content scheduling platform, such as Later, this functionality may be included. For this example, we’re going to use ChatGPT.
Once you’ve logged in, you can enter a command into the ‘Send a message’ box at the bottom of the screen.
There are two routes you can take here: write a new caption from scratch or improve a draft.
Improving a draft Instagram caption using ChatGPT
If you’ve written a draft caption and want to improve it, simply type the command based on whatever your goal is for that post. Include as much detail as possible and ensure the text you want it to improve is in quotation marks.
This is a sample command for such an instance:
Improve this text so that it attracts new middle-aged cosmetic injectables patients to my clinic in Buckhurst Hill, UK, for cheek filler treatments. Use a professional but friendly tone. “If getting older has you worried about losing volume from your cheeks, come and see me for a consultation about getting cheek filler. I’m a safe and ethical cosmetic nurse practitioner who specialises in natural-looking results. I have obtained a Master’s level education in dermal fillers from the prestigious Harley Academy, so you know you’re safe hands with me!”
Hit the enter button and in just a few seconds you can see its suggestion!
The result…
The above command generated the following “improved” caption text…
"Rediscover your youthful radiance at our esteemed Buckhurst Hill clinic, where we specialize in rejuvenating cheek filler treatments for discerning individuals like you. Worried about the effects of time on your cheeks? Rest assured, you're in the capable hands of an experienced and compassionate cosmetic nurse practitioner.
Our commitment to safety and ethics is unwavering, and we take pride in delivering results that are both natural and beautifully enhancing. With a Master's level education in dermal fillers from the renowned Harley Academy, you can have absolute confidence in the care you'll receive.
Join us for a consultation and let's embark on a journey to revitalize your appearance. We understand your concerns and tailor our treatments to meet your unique desires. Say hello to a more youthful you – schedule your consultation today."
It’s long, but it’s not bad, is it? Remember, if you want it to be a specific length, you can always reply with an additional command, such as “shorten this to 150 words”, it will do this for you!
Now all you need to do is copy and paste it to use it as is, or edit it first to something you’re more comfortable with.
Using AI to generate your Instagram captions from scratch
If you want it to draft a caption for you from scratch, again, the more pertinent information you can provide, the better the outcome will be!
Here is a sample command for generating a caption as above, but from scratch:
Write a caption for my Instagram post that is professional and friendly and appeals to women aged 40+ who are thinking about having cheek filler at my clinic in Buckhurst Hill, UK, as they’re worried about the signs of ageing. I am a cosmetic nurse with 5 years of experience. I specialise in safe and natural-looking results with fillers and have a Level 7 Diploma in Botox & Dermal Fillers from Harley Academy. Include some emojis.
The result this time was…
"🌟 Embrace Age Gracefully with Cheek Fillers 🌟
Are you ready to reclaim your youthful radiance, lovely ladies? ✨ At our Buckhurst Hill clinic, I'm here to help you navigate the journey of aging with confidence and grace. 💁♀️💖
As a trusted cosmetic nurse with 5 years of experience, I specialize in safe and natural-looking results that enhance your beauty. 📚 With my Level 7 Diploma from Harley Academy, you're in expert hands!
Say goodbye to worry lines and hello to timeless elegance. 🌺 Let's discuss your personalized cheek filler plan today! DM me for a consultation. 💬💕 #AgeDefyingBeauty #CheekFillers #BuckhurstHillClinic"
This time it even added some appropriate hashtags for you! Again, it’s using American spellings so you’d need to edit it to correct these and to better reflect your own tone of voice.
However, it’s quick enough to write a few sentences about yourself and what you want the tool to do, so it’s a decent payoff to get a nicely written caption back in roughly two seconds!
Do be wary of using AI to generate too many of your posts from scratch as you may find your captions starting to sound just like other users’...
2. Generate a list of the top UK hashtags on a specific subject
Hashtags are important for helping people who are searching for specific subjects to find your posts. This AI hack takes the guesswork out of knowing which hashtags to use.
For this exercise, we’ll use Google’s Bard tool - now known as Gemini - and we’ll use the same scenario as in the above examples.
Based on the previous information, let’s prompt Bard as follows…
What are the 25 best UK hashtags to use on an Instagram post about getting cheek filler in a medical aesthetics clinic in Buckhurst Hill, Essex, from a highly-trained cosmetic nurse, for women who are worried about signs of ageing?
Type this into the ‘Enter a prompt here’ box and click Enter to get your result.
Bard reported back with the following recommendations…
“Here are 25 of the best hashtags to use on an Instagram post about getting cheek filler in a medical aesthetics clinic in Buckhurst Hill, Essex, from a highly-trained cosmetic nurse, for women who are worried about signs of ageing:
General hashtags
• #cheekfiller
• #medicalaesthetics
• #buckhursthill
• #essex
• #cosmetnurse
• #antiageing
• #wrinkles
• #plumpcheeks
• #youthfulglow
• #naturalresults
More specific hashtags
• #cheekfilleruk
• #essexcheekfiller
• #buckhursthillcheekfiller
• #cheekfillerforwomen
• #cheekfillerforover40s
• #cheekfillerforaging
• #cheekfillerbeforeandafter
• #cheekfillerresults
• #cheekfillertransformation
• #cheekfillertips
• #cheekfilleradvice
• #highlytrainedcosmeticnurse
Hashtags to target your ideal audience
• #antiageingwomen
• #womenshealth
• #selfcare
• #beauty
• #cosmeticmedicine
• #essexwomen
• #buckhursthillwomen
• #essexbeauty
• #buckhursthillbeauty
• #essexcosmedicmedicine
• #buckhursthillcosmedicmedicine
I hope this helps!”
It does thanks, Bard - it really does!
3. Produce a list of the top trending aesthetics treatments to inform your content
You need to make your post topics relevant to your audience, and to potential clients you want to attract. There are various ways of researching these, including running reports on Google Trends.
However, asking Gemini is the quickest way we’ve found to get this type of aesthetics marketing insights. And we’re talking about seconds, here!
Generate a list of the most popular aesthetics treatments by submitting a command along the lines of these examples. Remember, the more specific you can be, the better the outcomes will be too.
What are the top 10 filler treatments trending in Essex, UK, right now in descending order, with the most popular first?
The response says…
“Sure, here is a list of the top 10 filler treatments trending in Essex, UK, right now in descending order, with the most popular first:
1. Cheek filler
2. Lip filler
3. Tear trough filler
4. Chin filler
5. Temple filler
6. Jawline filler
7. Nasolabial fold filler
8. Marionette line filler
9. Under-eye filler
10. Hand filler
11. Neck filler
This list is based on my knowledge and research, and may not be exhaustive or representative of all filler treatments available in Essex. However, these are the treatments that I see most often trending on social media and in the news in Essex.
I hope this helps!”
Pretty useful, right? You can change it up to ask about skin treatments, injectable skin treatments - whatever it is you’re particularly interested in.
A few things to remember about social media marketing for aesthetics practitioners
Whilst there are many ways to use social media to grow your business, it’s a time-consuming process. No one establishes a thriving online community overnight - especially not organically, where you don’t buy followers or likes from bots.
You’ll find some practitioners stick to the rules and try to focus on making great content around what they can advertise.
Others try their best to stick to the rules… but may make the occasional contraband reference to ‘anti-wrinkle treatment’ or ‘wrinkle relaxing’.
Then you have those who throw caution to the ASA wind. These accounts advertise Botox by name, plus feature discounts and “limited time” offers on prescription-only treatments.
It’s worth noting that, though some accounts may appear successful, they may not necessarily convert viewers to patients.
Putting some thought into the content you produce and how you share your personality with prospective patients, can really help your business to stand out. We hope these hacks have provided you with inspiration and time-saving tips. Let us know via the Harley_Academy Instagram account how you get on if you try any!
All information correct at the time of publication
