10 Tips For Marketing Your Aesthetics Practice

Congratulations! You’ve been awarded your Level 7 Diploma in Cosmetic Injectables. Additionally, you’ve successfully completed a couple of Injectables Masterclasses to hone some skills you want to really nail. You're feeling confident enough to start treating patients on your own.

But where exactly do you get these patients from..?

Here is a series of links to our 10 tips for marketing your aesthetics practice, aimed at helping new injectors to get their aesthetics practices off the ground.

10 Tips for Marketing Your Aesthetics Practice

Click on the headings below to read our detailed articles on each of these topics to help you master aesthetics marketing for your practice. Learn to identify and attract your ideal patients with tried and tested strategies.

1. Identify your best assets

Learn how to figure out what makes you unique and can help to distinguish you from your competitors.

2. Identify your ideal patients

This second part covers how to work out who your ideal patients are and how to target them.

3. Start small when planning your treatment menu

Discover how to decide which treatments to offer when you're first starting out, with expert advice from a range of aesthetics industry experts.

4. Think about the type of experience you enjoy as a customer or patient

This is one of the most fun parts! We guide you through drawing on your experiences of great customer experiences - not just in aesthetics or healthcare - to create an incredible patient experience.

5. Learn the dos and don’ts of social media posting and advertising

Currently in the UK, the marketing of aesthetics services is more stringently regulated than the actual practise. This includes your social media posts. Learn what you can and can't say and how best to go about it. You can also find more on this in our follow-up article.

If you're looking to use AI to help you create social content and save you time, we recommend checking out our dedicated article on this, Social Media AI Hacks for Aesthetics Marketing.

6. Write a list of everyone you know

You may think that you're starting from scratch with your aesthetics business, but that's not usually the case. We explain how to let your network help you when you're first starting out. You likely know many more potential patients or referrers of patients than you think!

7. Take lots of photos but always get the appropriate consent in writing

In this day and age, imagery is important to how you present your practice. However, this needs to be appropriate and always, always properly consented. We take you through the basics of ensuring your photos and video content meet the right standards.

8. Branding advice and getting your brand imagery right

You're likely familiar with the saying, 'an image paints a thousand words' and this is especially true when it comes to your business. Learn about branding and how to convey the right messaging through your brand, including imagery.

9. Use your authentic voice for honesty and credibility that will resonate with patients

Learn how to develop a brand 'tone of voice' that will effectively communicate in an honest, transparent way to enhance your credibility. It's essentially a guide to how you can talk to patients online the same way you'd talk to them in person, so they get a feel for you as a practitioner.

10. Don’t be afraid to refuse treatment

It may seem counterintuitive, but refusing treatment to patients who you believe will not benefit or are not suitable can be a great marketing move! Learn how putting ethics at the heart of your patient-centred practice can earn you a great reputation that will help earn you respect and referrals.

Learn more about aesthetics marketing for your practice

We hope you find these aesthetics marketing tips useful and do let us know if you try any out over on the Harley Academy Comma platform (exclusively available to our trainees).

Alternatively, leave us a comment over on one of our social media channels. You can find us on LinkedIn, Facebook, TikTok and Instagram.

If you’d like to know more about this side of aesthetics, including how to get patients and keep them coming back, our eLearning course, Business Marketing for Aesthetic Medicine is a fantastic resource.

Learn in your own time, at your own pace – plus the assets this course provides you with are yours to keep. This tailored course is well worth the investment as it will equip you with knowledge and tools that you’ll use throughout your career.

You'll also find a wealth of information on aesthetics marketing in our popular entry-level injectables course, The Aesthetics Accelerator.

All information correct at the time of publication